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The history of the Fisker brand is not known to many now, but 10 years ago the company competed with Tesla, and the blue and orange logo symbolized the beginning of a new era. The company's founder collaborated with BMW and Ford, but gave up a successful career to create his own brand.

The founder of Fisker Automotive, Dane Henrik Fisker, knew from childhood what he would become: he was so impressed by the Maserati Bora that even then he began drawing different cars in a notebook. His hobby grew into his life's work: he graduated from art college and became an automobile designer. Immediately after graduation, Fisker got a job at the BMW design center in Munich, where he worked for 12 years. In 2001 he moved to Ford.

Fisker created the design of iconic models: the BMW Z8, Aston Martin DB9 and V8 Vantage, and developed the design of the Tesla S. However, he wanted more, and in 2005 the entrepreneur organized the Fisker Coachbuild company in California, where he produced cars based on the Mercedes SL and BMW 6-Series . This is how he became known to an audience interested in purchasing extravagant cars. In 2007, Fisker came up with the idea of founding Fisker Automotive. The success of new generation cars is associated with Tesla, but it could have turned out differently. The history of the Fisker brand began in 2007, when Henrik Fisker founded Fisker Automotive together with Quantum Technologies. At this time, the demand for environmentally friendly products was growing, and Fisker did not stand aside. In one interview, Henrik admitted that he was prompted to create the Fisker car brand by the design of the Toyota Prius, which Leonardo DiCaprio drove. Fisker believed that luxury "green" cars did not look stylish. He decided to fill an empty niche and create a product whose shell would match the characteristics.

He presented the first model at the Detroit Auto Show in 2008. It was the Fisker Karma, a hybrid sedan. Fisker positioned his project as the result of selecting the best qualities from two worlds: the sedan drives on electricity for the first 80 km, then the generator turns on, which provides an additional 400 km of power reserve. Widespread advertising helped find investors. Over 7 years, Fisker Automotive has attracted more than $1 billion in investments. The US Department of Energy contributed $529 million, with the condition that the assembly would be made only from American components. Finance was also attracted from private investors: Leonardo DiCaprio was the first to buy Karma. Fisker himself called the actor not just an ambassador, but an ideological inspirer.