DeSoto is an automobile brand under which Chrysler Corporation from 1929 to 1961. produced full-size middle-class cars. It was named after the 16th-century Spanish conquistador Hernando de Soto, who discovered the Mississippi River. DeSoto cars competed with Oldsmobile and Mercury, and in the Mopar hierarchy they occupied an intermediate position between Chrysler and Dodge. Beginning with the 1934-1936 Airflow, DeSotos were replicas of Chrysler's budget series with simplified trim and smaller engines.
The DeSoto's popularity peaked in 1949-1950, and then sales began to decline. This process accelerated with the creation of the Imperial luxury division in 1955, when Chrysler cars became less prestigious and encroached on DeSoto's price segment. In 1955-1957 The DeSoto was still in demand thanks to the attractive "Forward Look" styling and high performance Hemi V8 engines, but as a result of the 1958 economic recession and deteriorating build quality, all attempts to revive the DeSoto were unsuccessful. By the time the DeSoto division was liquidated in November 1960, a total of 2,024,629 vehicles had been built under this brand.