Bugatti Car Owners Manual

 Today, the Bugatti brand is familiar to all fans of exclusive sports cars. The French company has worked exclusively on niche models since its founding. Cars for the elite were in demand among eccentrics, eccentric personalities of famous businessmen.

In the 20-30s of the twentieth century, the company was doing well. Difficult times came after the Second World War, when the demand for incredible cars decreased. At this time, excellent European, Japanese and American models began to conquer the market. Mass production of middle-class cars played a cruel joke on Bugatti. The company was overshadowed by more well-known brands until the early 90s.

Everything changed with the purchase of the car brand by the Italian Romano Artioli, who wanted to revive the brand and compete with Ferrari.

The first Italian Bugatti plant is today open to everyone. Today it is a real monument to the automotive industry throughout Europe. You can easily get inside if you sign up for a tour. Also, every year, owners of expensive cars gather near an abandoned factory and organize a holiday.

In the early 50s, Romano Artioli runs a major Ferrari importer and easily sells hundreds of these cars to European countries. They are especially in demand among Germans. The businessman also delivers Japanese cars and motorcycles to Italy.

Artioli collected expensive models and had his own fleet of unique cars. The most beloved cars were from Bugatti. The successful manager wanted to revive the brand and founded a separate company, Bugatti International, for this purpose, and after some time he bought the right to the trademark.

In the 90s, Bugatti was on a roll and produced a large number of cars, but was never able to reach the minimum mark. There were really a lot of orders, businessmen and stars all wanted to own an expensive toy, but the plant simply couldn’t cope. Many considered incorrect logistics to be the main reason for the failure. The company was unable to build a competent supply chain and the assembly shop did not receive the necessary parts.

In addition, just 2 years after the release of the sports car, the car brand began to produce a mass product. A Bugatti car with four doors was no longer as interesting as a sports car. Therefore, the break-even bar has been raised to 500 vehicles per year. At the same time, no one was going to give up manual assembly.