A small South Korean company, Asia Motors Co.Ltd, produces light vans, multi-passenger buses, medium and heavy trucks, and SUVs. Their central office is located in Seoul.

The first SUV was assembled under license in 1965 - M-38A1. The design of the first SUVs was reminiscent of the American military Jeep, and were produced for the army.

 Asia Motors became part of the Kia concern in 1976, but the names of the jeeps and trucks remained the same - Asia SUVs. The further consolidation of KIA is connected precisely with the purchase of Asia Motors. The Rocsta AM102 SUV, which has all-wheel drive and is available with a gasoline or diesel engine, is one of the company’s most famous models. This is one of the most inexpensive models in this class of cars.

Asia cars began to be exported to foreign markets in 1994, and then they went on sale for free.

In Seoul, at the 1997 auto show, the company presented the modernized Asia Motors Retona jeep; its production began in 1998. Asia Motors produced almost 200 thousand cars in 1997.

Now Asia Motors belongs to a new owner - the South Korean automobile company Hyundai Motor Co.

Asia gained fame in Europe thanks to its lightweight and affordable Rocsta jeeps. This car comes in two versions: the old-fashioned classic Jeep CJ style, and the newer Rocsta R2 version. The classic Rocsta has two versions: one with a soft removable top - Soft Top, the second with a hard removable top - Hard Top. In many European countries, the modern Retona model is sold under the name Kia Retona. In South Korea, it is equipped with a 61 hp diesel engine with a volume of 2.2 liters. and a 1.8 liter petrol engine with 78 hp. in Hard Top and Soft Top versions. The Kia Retona has some differences in design and engine.

Light vans of the Hi-Topic AM725 series produced by Asia Motors are produced in several versions: refrigerator, minibus, van, cargo-passenger. The South Korean market also represents pickups and vans, medium and heavy trucks, truck tractors, four-wheel drive trucks and military SUVs.